Susana Rodriguez does a great job of describing how advertisers and promoters get attention. Rodriguez uses the example of the i pod throughout the chapter to describe the strategies of colors, objects, angles, and locations advertisers use to draw the audience's attention. By using contrasting colors in a certain order the advertisers are more likely to get their audience's attention. Additionally, advertisements place objects in certain way that tell a story that will appeal to their audience. Angles also help to draw in an audience because they can help make the audience draw their attention to certain aspects of the advertisement. Location is also important. Advertisers also take into consideration where they put their advertisements that will be the most visible to their audience.
By reading Rodriguez text I have learned that colors, objects, and placing can tell a story without the addition of words.Pictures display a message. For example, in the text Rodriguez talks about her family portrait at Disney World that showed how happy they were even if they really weren't. The picture showed that they all had a great time at Disney World because the picture displayed a scenic beautiful location and the smiles on their faces represented they were having or had a great time.
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